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Joe Keenan
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"I tell our staff to think of it like a newspaper — they're publishing an entirely new site every day," Cavens said. "They have a passion for storytelling and product curation, and are delivering something special every day."
Zulily's website experience is based on a browse-and-discover approach rather than a directed product search like shoppers get on sites such as Amazon.com. Customers get entertainment out of the freshness of the site, Cavens said, coming back over and over to see what products that day will bring. The site was designed for moms — at least initially. Zulily is expanding into additional product categories other than children's, including women's apparel, home, crafts, pets, etc.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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