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Joe Keenan
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Tailored Shopping Experience Via Technology
In order to better serve its loyal customer base, Zulily has invested in segmentation and personalization technology. The retailer is trying to answer the question, "What matters to her?" It can usually answer that question within five clicks to six clicks on its website, Cavens said. What results is personalized content and product recommendations, which has led to more conversions.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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