By
Joe Keenan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The edge of the brand has been stretched further, and this expansion has been entirely customer led, Cavens said.
In addition to adding new product categories, Zulily's business is expanding into new sales channels. Mobile has become an integral part of the retailer's business, with nearly half (49 percent) of all purchases coming via mobile.
0 Comments
View Comments
E
Joe Keenan
Author's page
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Related Content
Comments