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Joe Keenan
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"The sign of a great retail business, in my opinion, is that you have repeat customers," Cavens said. "Anyone can get someone to buy from them once. Can you get them to come back?"
‘Like Jumping Off a Cliff’
This is how Cavens described his emotions upon deciding to bring Zulily's fulfillment and logistics in-house. After outsourcing its fulfillment for the first two years of operation, Zulily realized its provider couldn't keep up with the company's hypergrowth. So Zulily pulled out of its contract and decided to do it itself. The whole process, from initial idea to going live in a new warehouse with entirely new staff, was completed in a mere 10 weeks.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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