Bringing the Shop to You: Essential Strategies for E-Commerce Success
The elements outlined above can go a long way in providing an in-store experience online. In addition, retailers should consider how they can extend the benefits enjoyed by their brick-and-mortar customers to their digital shoppers. For example, perhaps a cookware and home goods store offers free cooking classes in select shops on a weekly basis. Why not also stream these sessions online and provide a merchandise discount to those who register for the classes? Not only does this provide a stronger link between the company's digital and brick-and-mortar identities, it can also help introduce new customers to the brand.
Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.