Bringing the Shop to You: Essential Strategies for E-Commerce Success
RWD enables efficient, optimized digital publishing across all devices and in all formats. This ensures that the website and all campaign content (e.g., interactive online catalogs, e-books, video promotions) is customized to deliver an optimal experience based on the platform at hand. By automatically formatting all web content to the specific screen size of any device, RWD allows retailers to provide a high-quality mobile experience. In addition to delivering this multichannel functionality, RWD also ensures a seamless buying experience for customers even if they use multiple devices in the path to purchase.
Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.