Bringing the Shop to You: Essential Strategies for E-Commerce Success
In addition to facilitating a more engaging customer experience, video is also a powerful tool for consumers to interact with individual products. The technology takes the interaction benefits of product spins a step further, allowing consumers to view how a product works, as well as how individual features function and look when in use. Imagine an online apparel retailer, for example. Video can be used to demonstrate not only how individual items fit wearers of different sizes, but also how the fabric falls and moves. These elements greatly enhance the shopping experience, and give online consumers a greater confidence in purchasing clothing despite the fact that they can't physically try it on.
Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.