Bringing the Shop to You: Essential Strategies for E-Commerce Success
We can only expect e-commerce to become a more popular channel as digital segmentation continues. To compete, retailers need to take steps today to bridge the gap between in-store and online. Those that fail to do so not only miss out on the significant buying power of the online audience, but also risk losing their current customers to their more technologically advanced competitors.
Rory Dennis is the general manager of Amplience, North America, a rich media marketing and merchandising platform.
Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.