Bringing the Shop to You: Essential Strategies for E-Commerce Success
Dynamic imaging technology addresses this issue. Dynamic imaging enables retailers to easily deliver large, deep-level zoom, allowing consumers to examine product detail at great depth and obtain a more holistic image of craftsmanship. In addition to honing in on particular aspects of the product, dynamic imaging also facilitates 360-degree spin. This allows consumers to view the product from all angles and through alternative views, helping them uncover unique details previously undetectable in traditional flat images. For example, perhaps a pair of pumps has distinctive beading on the heels or maybe a satchel has a pouch designed to protect a tablet sown into the inside flap. As all retailers know, it's often details such as these that push a hesitant consumer to purchase. As such, dynamic imaging technology is a valuable tool in brands’ e-commerce arsenal.
Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.