Bringing the Shop to You: Essential Strategies for E-Commerce Success
Across industries, video is becoming an increasingly popular channel for consumers to interact with companies; retail is no exception. E-commerce marketers can employ video to provide a more engaging experience at every touchpoint of the website — from the homepage all the way to the individual product level. Not only does this offer a richer, more entertaining platform for consumers, it also increases the likelihood that they'll explore other pages on the site and return for future visits. Mobile video in particular is an effective avenue for consumer engagement. According to a recent study from Unruly, online video viewers are nearly three times more likely to click through to a brand's website from their mobile device than their laptop or desktop computer.
Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.