Bringing the Shop to You: Essential Strategies for E-Commerce Success
One of the chief advantages brick-and-mortar shops have over their digital counterparts is that consumers are able to physically interact with products prior to purchase — e.g., examining the quality of the stitching on a blouse or the detail on a decorative bowl. While small thumbnail pictures available online are sufficient in providing a snapshot of a product's appearance and key characteristics, these images alone don't provide sufficient depth of detail to build consumer confidence to commit to purchase.
Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.