Blueberry Diapers Upgrades its Web Platform, Grows Online Sales

By Joe Keenan

Blueberry Diapers realized it needed to upgrade its web platform to help it convert more online visitors into buyers as well as improve its back-end process for fulfilling orders. After a thorough evaluation period, the brand replaced its custom-built PHP website with NetSuite's SuiteCommerce platform in January 2010. The lack of automation that its previous website offered was a major factor in the company's decision to invest in a new platform.

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Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.