Knoxville, Tenn.

Brands offering a seamless and engaging online shopping experience is no longer an expectation, it's a requirement. Whether you're selling to consumers or businesses, your customers want to feel comfortable making purchases from your e-commerce site. Blueberry Diapers, a manufacturer and global distributor of cloth diapers, is in a rather unique position: while the majority of its sales are to other businesses, its customers prefer a B-to-C-like online shopping experience. Nearly 95 percent of Blueberry Diapers' B-to-B sales are transacted online. 

It's been an eventful couple of years for cross-channel specialty coffee retailer Green Mountain Coffee Roasters (GMCR). From acquisitions (three in the last 18 months) to the launch of a B-to-B wholesale website, GMCR has been busy growing its 29-year-old brand.