Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Brands offering a seamless and engaging online shopping experience is no longer an expectation, it's a requirement. Whether you're selling to consumers or businesses, your customers want to feel comfortable making purchases from your e-commerce site. Blueberry Diapers, a manufacturer and global distributor of cloth diapers, is in a rather unique position: while the majority of its sales are to other businesses, its customers prefer a B-to-C-like online shopping experience. Nearly 95 percent of Blueberry Diapers' B-to-B sales are transacted online. 

NEW YORK — Saks Inc. has named Fabiola Arredondo to its board of directors. Arredondo has nearly 25 years of exceptional strategic and operational experience in the internet and media sectors, as well as extensive board directorship experience. She is currently the managing partner of Siempre Holdings, a Greenwich, Connecticut based private investment firm she founded in 2001. She serves on the boards of Experian plc and Rodale Inc. and has been named to the Board of Tesco plc effective February 2013. She is also presently a board trustee of Sesame Workshop and the co-chair of the National Council

Luxottica SpA, the parent company of Oakley and Sunglass Hut, reached an agreement to buy the remaining Sun Planet retail stores, about 120 locations in Spain and Portugal. In a filing to the Italian stock exchange, the company said the operation, which is expected to be completed in the third quarter of this year, has an enterprise value of about EUR20 million. Luxottica, which in 2011 acquired the Sun Planet retail chain in Latin America, said that over time the stores will be rebranded under the Sunglass Hut banner. 

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