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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Eric Christensen is Vice President of Payments, Fraud and Financial Services at Digital River, an API-based Payments & Risk, Order Management and Commerce services provider for leading enterprise brands.

Merchants have an increasing appetite for international expansion through their e-commerce channels. Late last year, Digital River commissioned Forrester Consulting to survey 130 executives and decision-makers at branded manufacturers in the U.S. and U.K. We wanted to know more about how companies are thinking about international expansion. The results of the survey were clear: More than ever before, companies are focused on geographic expansion in new online markets, and they have aggressive expectations for speed to market and profitability. Here are a list of tips for companies that are on the brink of their first international expansion project:

Brands offering a seamless and engaging online shopping experience is no longer an expectation, it's a requirement. Whether you're selling to consumers or businesses, your customers want to feel comfortable making purchases from your e-commerce site. Blueberry Diapers, a manufacturer and global distributor of cloth diapers, is in a rather unique position: while the majority of its sales are to other businesses, its customers prefer a B-to-C-like online shopping experience. Nearly 95 percent of Blueberry Diapers' B-to-B sales are transacted online. 

Wayne, N.J. – Toys “R” Us announced that international shipping is now available for online orders on Toysrys.com and Babiesrus.com to more than 60 countries across Asia, the Caribbean, Central America, Europe, North America and South America. The company...

/PRNewswire/ -- Art.com Inc., the world's easiest place to discover, experience and buy art, has named Sharon McCollam to its Board of Directors where she will serve as Chairperson of the Audit Committee.(Logo: photos.prnewswire.com/prnh/20091208/ART-COMLOGO) Sponsored by: "Sharon is a highly respected retail and direct marketing executive with an impressive track record at Williams-Sonoma, Inc., one of the nation's largest online retailers," said Geoffroy Martin, CEO of Art.com Inc. "We are extremely fortunate to add someone of Sharon's caliber as an independent board member. In addition to her expertise in financial matters, we will benefit from her strategic insight and

"When I first met Tiesto, I was really so impressed," said Paul Marciano "GUESS has been a pioneer in fashion for 30 years," said Tiesto. "I've been a fan of the brand for a long time. It's really an honor to have been selected to partner with them in such a global way. The opportunity to work with Paul Marciano Beginning in August, the Limited Edition Tiesto watch by GUESS, a new multi-functional style, will be available worldwide in GUESS stores and at department and specialty stores. The apparel collection will follow in October for women and men. The

EMERYVILLE, Calif. , July 9, 2012 /PRNewswire/ -- After more than a decade as a successful e-commerce company, Art.com Inc., the world's largest online retailer of wall art, today unveiled the next evolution of the Art.com brand—a radically new website designed to offer easy access to the world's largest selection of handpicked art images.  The new Art.com website is filled with original content featuring art and design inspiration, curated collections by designers and tastemakers, social and sharing features, and great, new tools to help people find the art they love so they can love their space more.

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