Blueberry Diapers Upgrades its Web Platform, Grows Online Sales
Other tasks on the previous platform that proved troublesome for Blueberry Diapers included getting detailed inventory reports, updating the site with new content and maintaining accurate financial reports.
"The No. 1 feature for us was order processing," McClure says in regards to why Blueberry Diapers decided to go with the SuiteCommerce platform. "We could process so many orders quickly with less manpower. With the push of a button we could completely fulfill an order without leaving a chair. The reporting was also so much better. We used to have process all PayPal payments manually, but with NetSuite's platform it's all automated.
"And there's the whole ancillary side of all the reports. We can drill down and go, ‘I wonder what we did the last six months.’ Or the bank calls up and asks, ‘Can we have a current income statement? Sure, I'll get you one up-to-date.’ All of those little things just make the resources that NetSuite provides invaluable."
The results bear out McClure's claims. Prior to using SuiteCommerce, Blueberry Diapers could process up to 150 orders per day with four employees "working their tails off." Now the retailer can have two employees process 150 orders a day pretty easily. Furthermore, since launching SuiteCommerce nearly four years ago, Blueberry Diapers has seen revenue growth of about 133 percent.
"When we have a large sale and 1,000 orders come in, it would have taken us an entire week to process those 1,000 orders [on the old platform]," says McClure. "With NetSuite, we can get those orders out in two days and then continue on with our normal run of business — and without adding any manpower. We wanted to automate as much as possible so that we could increase business without increasing manpower."
Expanding its Borders
In addition to serving eco-conscious consumers in the United States, Blueberry Diapers learned that there's a strong demand for its products internationally as well. In fact, the demand is greater than it is domestically. That awareness, along with relatively few competitors in the marketplace, made it an easy decision for Knoxville, Tenn.-based Blueberry Diapers to start selling internationally.