Are M&As in the List Biz Good for Mailers? Panel Squares Off

The panel didn’t shy away from the issue of quality service when list firms get acquired. Mallin notes the necessity of maintaining a high level service for clients, focusing on customers. “You lose customers when you fail to serve them, not price quotes,” he says. “This is a service business,” Mandel agrees. “The assets are the people who work for us.”