Are M&As in the List Biz Good for Mailers? Panel Squares Off
The recent surge in company mergers and acquisitions within the list and database industry has spurred constant debate. Some believe these acquisitions will help strengthen the industry with better, more powerful resources available to clients. Others fear they’ll lessen the core quality needed to serve catalogers and other customers — service.
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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