Are M&As in the List Biz Good for Mailers? Panel Squares Off

At last week’s DMA List Day in New York, a panel of list industry leaders — John Healey, president/CEO of PRIMIS; Ed Mallin, president of infoUSA Services Group; and Lonnie Mandel, president/CEO of Specialists Marketing — attempted to shed some light on the recent developments, primarily infoUSA’s flurry of acquisitions over the past several years.