Amazon to Hold Second Prime Shopping Event in October
Amazon.com is hosting a second Prime Day-like sales bonanza in October, the company announced Tuesday, seeking to attract consumers planning to start their holiday shopping early, reports CNBC. The company didn’t share exact dates for the event, called “Prime Big Deal Days,” but said it will be held in 19 countries.
Amazon just wrapped up its Prime Day event in July, which it touted as its “biggest ever,” reportedly selling 375 million items worldwide in 48 hours. The event boosted U.S. online sales 6.1 percent, resulting in $12.7 billion in revenue, according Adobe Analytics. Last year, Amazon launched a second shopping event exclusive to Prime members for the first time. Dubbed the Prime Early Access Sale by Amazon, the two-day global sale saw mixed success.
Total Retail's Take: Prime Big Deal Days is set up to be a sequel to the retailer's first pre-holiday Prime event held last October, returning under a different name. No details have been shared yet to indicate how this year's event may be different, but Amazon is betting that two sales events per year will bring increased sales and a boost in Prime membership. Retailers that sell on Amazon and beyond may benefit from this push to get consumers' holiday shopping started early, as the industry braces for uncertain spending levels this year.
Kristina Stidham is the digital content director at Total Retail and sister brands Women in Retail Leadership Circle and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment—or at home on Zoom—recording interviews with thought leaders and business executives.
Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.