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5. The ability to rewrite. Many copywriters have “first-thought-best-thought” syndrome—if their first efforts are rejected, they can’t think of anything else. Wholesale changes in point of view or product benefits often are needed.
6. Copywriters also need good organizational skills. Catalog copywriting involves coping with a vast array of details. A copywriter who can’t keep track of things is a headache you don’t need.
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- McIntyre Direct

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