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Cataloger: “Some people don’t like spicy.”
Copywriter: “You could say that about every taste description, that someone may not like spicy or mild or rich.”
Cataloger: “That’s why I don’t want you to use any taste descriptions at all.”
Copywriter: “If I can’t describe their tastes, what can I say?”
Cataloger: “All you can say is, ‘Loved by young and old alike.’”
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- Companies:
- McIntyre Direct

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