McIntyre Direct

One Kings Lane, a flash-sales site for high-end home goods, has taken a different approach to building a high-quality affiliate program. Its solution is to block coupon, loyalty or any other nonbrand relevant sites from its affiliate program. This puts all affiliates on a level playing field, making the program very attractive to those affiliates who

Rounding up the year's best tips to help you optimize your business.

This helpful guide offers cross-channel retailers the opportunity to learn from experts in their space on a variety of topics critical to running a successful (i.e., profitable) business, including mobile marketing, operations and fulfillment, search engine marketing, and much more!

A compilation of this year's best and brightest ideas.

Happy New Year! It’s hard to believe, but 2012 is here and in full swing. Hopefully you had a busy and productive holiday season and are now ready to jump into 2012 no-holds-barred. Before you get started, however, make sure to check out this guide. We’ve assembled a top-notch group of cross-channel retail experts to offer you their best advice for the year ahead. W

A compilation of this year’s best and brightest ideas in our annual 50 Best Tips issue.

Photo shoots needn't be painful. Good planning can turn them into a pleasure. Here's a six-step prescription for making your photo shoots pain-free.

Patient: "Doc, although we've got a good handle on our big-picture strategies, we keep getting off track in our execution. Our channel teams drift from what's said in our meetings; our timing is thrown off; our promos aren't all coordinated among our channels; our customers get hit with messages from all channels at once, then have a gap with no messages at all; and so on. Do you have any prescription to help us get and stay on track?"

Many catalogers have merchants select the products for each two-page spread, then hand them to designers/copywriters to make them look and sound good. But that process can miss the middle step of analyzing how to make each two-page spread sell harder. Here's a prescription for a checklist to help you add that analysis step. Follow it and your catalog should sell better soon.

Your last prescriptions were to make design fast and easy to view, and add testimonials. Although there are no guaranteed "sure things," here's another low-risk script to keep your catalog healthy: Have good readability.