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“I’d really rather not.”
If you counted all of the exceptional catalog photographers, designers, art directors and copywriters in the world, there would be fewer copywriters in the group than anyone else. I say this based on more than 20 years of hiring catalog copywriters and writing a good deal of copy myself. Copywriting isn’t generally considered to be a glamorous occupation, but I become much more excited when I run across an outstanding catalog copywriter than any other practitioner.
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- McIntyre Direct

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