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3. Don’t fall for the absurd notion that catalog copy is a waste of good space that could be better devoted to bigger pictures.
If you feel this way, you’d do both your customers and yourself a favor by letting someone else review, or at least assist in reviewing, what your copywriter produces. Copy is important to your catalog, and little is more demoralizing to a good copywriter than to have everything he or she does get edited down to just product name, SKU, price and legally required notices.
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- McIntyre Direct

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