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“Just say, ‘Loved by young and old alike.’”
Copywriter: “Based on a detailed taste test of all your sausages, I’ve written this catalog copy to clearly distinguish each variety.”
Cataloger: “I hate it.”
Stunned copywriter: “Why?”
Cataloger: “Look at this one here, you say it tastes spicy.”
Copywriter: “It does.”
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- Companies:
- McIntyre Direct

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