PATIENT: “Doc, I really need to cut catalog program costs again, but without impacting sales. We'…
Susan McIntyre
PATIENT: “Doc, we've recently experienced a sales drop and I don't understand why. What's the best…
“Our audience is dying. We need to attract a younger audience to get sales back up.” I've heard…
PATIENT: "Doc, our new owners want to change the catalog so it's more like a…
PATIENT: My catalog’s in a fairly crowded market. All my competitors look similar and carry many…
PATIENT: Doc, I’m a longtime catalog marketing pro running a multichannel business. But between…
PATIENT: The copy in my catalog has always been good. But the young people on my staff say it needs…
PATIENT: Why aren’t catalogs prettier than they are? Isn’t a beautiful design the best thing for…
PATIENT: Doc, 20 years ago, I launched a new catalog successfully. Now I’m thinking of launching…
PATIENT: Doc, almost all our orders used to come through the call center. Now 75 percent come via…
Patient: Doctor, although I have a consumer catalog, I’ve found some business customers on my list…
Patient: Doctor, our creative has always been snappy — our photos vibrant, copy right on,…
Patient: Doc, this postage increase worries me. Should I switch from a standard-size catalog to a…
During a session I led at the ACCM conference last week in Boston on how smaller catalogers can…
Patient: Doc, I feel like my competitors are growing, but my business remains flat. Do you have any…
