7 Tips for E-Commerce Sanity
7. Explore every channel. The online space is vast and growing all the time, so continue to evaluate the possibilities and consider what makes sense. Mobile is the fastest-growing channel, so responsive design may be your next big initiative, especially if you don't have a unique m-commerce site. Interface with comparison sites like Shopzilla, Nextag and Bizrate. There's a lot of virtual real estate out there, and much of it can be quite effective at helping to expand your customer base and traffic.
While it's true that effective digital strategy can seem elusive to many retailers, following the above simple steps can go a long way in increasing conversion rates and keeping your online presence profitable. There's no indication that digital channels are going to decrease in importance, so leverage them wisely or perish.