7 Tips for E-Commerce Sanity

1. Integrate site and store. Seamless integration between e-commerce and brick-and-mortar isn't just a nice feature to save time here and there; it's absolutely vital to keep both channels operating smoothly and without causing massive headaches for you. Full integration allows simple sharing of inventory between physical and virtual sales as well as real-time transactions on any integrated channel. Once merchandise is entered into a point-of-sale or e-commerce system on an integrated platform, it can be transferred across channels with a few simple clicks and listed right away, allowing multichannel sales in seconds.