7 Steps to Conversion Gains, Part 1 of 2

While multichannel merchants shouldn’t overlook the value of customer acquisition, particularly search and affiliate marketing, they should heed the real measure of a campaign’s success — its conversion rate. In a recent whitepaper from the online business optimization software provider Omniture, Best Practices for Conversion: The New Engagement Funnel in 7 Steps, the conversion process is broken down into seven steps, all with one common objective — to increase relevancy.