6 Steps to a Successful Web Site Redesign — How PBS Did It

6. Invest in taxonomy and meta data. “These are the building blocks for your site,” Downing said. Taxonomy is the process of organizing products and content on your site into recognizable categories. PBS did three years of site traffic analysis to prepare the taxonomy of the redesigned site, she said. One of the best new features of the redesign, in Downing’s estimation, has been the implementation of parametric navigation. This allows visitors to the site to sort products by attribution, such as price, format (DVD, CD, VHS) and content topic (Civil War, Impressionist painters). This is especially important, Downing said, because 50 percent of PBS’s revenue comes from history and art.