Andrea Downing

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Tired of reading about what a tough year it’s been for so many businesses across the board? Frustrated with your own results? Scared about the economy? Whether or not you’re struggling as much as others, here’s a little tonic: our annual best-of feature, in which we’ve pulled what we believe to be the 50 best and most implementable tips of the year from Catalog Success magazine as well as our weekly e-newsletter, Tactics & Tips. There’s nothing fancy here. Each paragraph is taken from a particular story that’s referenced, so you can turn or click back to reread the full story or act on

As a company best known for its videos and call-in television programs, PBS decided it needed to upgrade its Web site if it had visions of success in a future dominated by multichannel organizations. The nonprofit network did have an e-commerce site, but it wasn’t very effective. It was out-of-date, text-heavy and hard to navigate. A redesign was in order. In a session at last week’s Internet Retailer Conference & Exhibition in Chicago, Andrea Downing, PBS’s vice president of home entertainment and partnerships, disclosed the company’s six-step process to its successful Web site redesign. 1. Take the time to plan. Noting that

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