6 Steps to a Successful Web Site Redesign — How PBS Did It

As a company best known for its videos and call-in television programs, PBS decided it needed to upgrade its Web site if it had visions of success in a future dominated by multichannel organizations. The nonprofit network did have an e-commerce site, but it wasn’t very effective. It was out-of-date, text-heavy and hard to navigate. A redesign was in order.