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Joe Keenan
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The iPad will matter a lot in the future of retail, according to Bass. It provides a shopping experience that's superior to an e-commerce website. Smartphones, however, won't matter so much, depending on product category. Bass says the small screen size of a smartphone negatively impacts the shopping experience. And social media will matter as a tool for customer service, but not for sales — at least in the near future.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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