Lane Bryant

Lane Bryant Improves In-Store CX With Technology, Focus on D&I
March 30, 2020 at 1:05 pm

In episode 240 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lexy Onofrio, vice president, brand marketing strategy and creative at Lane Bryant, a leading retailer of plus-sized clothing for women. Listen in as Onofrio discusses the brand's history and audience, as well as how Lane Bryant is improving its customers' in-store shopping experiences through…

Lane Bryant Launches In-Store Styling Service
July 26, 2017 at 10:26 am

Lane Bryant has launched LaneStyle Studio, a free in-store personal styling service. The service is designed to create an elevated retail experience that will drive consumers in-store. Customers can make one-on-one appointments with in-store stylists who act like personal shoppers. The service will be available in over 40 Lane Bryant stores across the country. Lane Bryant operates…

Glamour, Lane Bryant Making Clothing and Magazines Together
April 1, 2016 at 9:50 am

Call it a sponsored content bonanza. Glamour announced on Wednesday that it's entered into a multipronged partnership with Lane Bryant which will be laser-focused on courting the plus-size market and promoting a message of body positivity. The project includes two special editions of Glamour, one on newsstands now and the second to come in the…

Lane Bryant Ad Starring Ashley Graham Rejected by TV Networks
March 11, 2016 at 8:23 am

Some people just can't handle #ThisBody. A new commercial that's part of Lane Bryant's body positive campaign may never get a chance to air. A representative for the clothing company tells PEOPLE it has been rejected by multiple TV networks, including NBC and ABC. The ad stars curvy models, like size-16 Sports Illustrated cover girl…

Plus-Size Retailer Lane Bryant’s Twitter Q&A Went Downhill Fast
December 10, 2015 at 10:31 am

Lane Bryant considers itself “the most recognized name in plus-size clothing” and says its clothing isn’t just about size, it’s about the fashion and how it fits, according to its website. The fashion retailer has been around for decades. So when Brian Beitler, its chief marketing officer, along with Refinery 29 held a live Twitter…

Victoria’s Secret Store Accused of Plus-Size and Age Discrimination
February 2, 2015

A redditor wrote an open letter addressed to Victoria's Secret accusing their retail workers of sending women to Lane Bryant for bras. She believes that the employees are discriminating against certain women by not bothering to realize that they have the bras that they need. In her letter, "Kate*" identifies as a Soma lingerie employee. She wrote, "far too often we hear horror stories

The Top Women in Omnichannel Retail
April 1, 2014

Welcome to Retail Online Integration's fourth annual list of the leading female executives in the omnichannel retail industry. The women chosen for this list hold top-level positions within omnichannel retail organizations, and are being recognized for their position and scope of responsibility, achievements within their own company, and their involvement within the retail industry. In addition to learning about the career paths of these top retail executives, each woman has provided her top tip for omnichannel retail success in 2014.

Ascena Retail Group Acquires Charming Shoppes for $890M
May 2, 2012

Ascena Retail Group is buying Charming Shoppes, owner of Lane Bryant, for about $890 million, giving it access to the plus-size women’s clothing market. Charming Shoppes also runs Fashion Bug, Catherines Plus Sizes and the direct marketing business Figi’s. Ascena, owner of the dressbarn, maurices and Justice brands, will pay $7.35 for each Charming share. That's a 25 percent premium to Charming’s closing price of $5.90 Tuesday. Ascena’s cash tender offer should roll out within 10 business days.

The Top Women in Cross-Channel Retail
March 1, 2012

After receiving such great feedback on our inaugural list last year, we here at Retail Online Integration decided to make this an annual feature to highlight the leading female executives in cross-channel retail. The women on this year’s list, as were those on last year’s, are the best and brightest in the cross-channel retail industry.…

Lane Bryant Gets New Chief Marketing Officer
January 19, 2012

Charming Shoppes announced that Elizabeth Crystal has joined Lane Bryant as senior vice president and chief marketing officer. Crystal will develop and lead the brand positioning, marketing and advertising strategies for the Lane Bryant and Cacique brands.