Best Buy

Best Buy is bolstering its delivery options with just a few weeks left in the holiday shopping season. The Richfield, Minnesota-based retailer has for years used its stores as de facto warehouses for its e-commerce business; it's one of the ways Best Buy has held its ground against rivals like Amazon.com. Now it's taking the…

The dramatic shift toward e-commerce has sparked experimentation at Best Buy stores and inspired a new strategy that will turn some of them into hubs for online fulfillment, CNBC reported. Corie Barry, Best Buy CEO, said the retailer will start testing a ship-from-store pilot program. Although all Best Buy stores ship online orders, this program…

Starting in May, Best Buy plans to gradually reopen its stores to customers with appointments, CNBC reported. Shoppers will be able to schedule a time to meet with a sales associate to discuss a potential purchase of an appliance, talk through technology needs, and more. Best Buy, which has 1,000 U.S. stores, will begin by offering this…

Apple announced that Best Buy now offers authorized repairs on its products at every one of the retailer’s stores. This gives consumers an important alternative to visiting their nearest Apple store — if there even is one — for service on an iPhone or Mac. Repairs are done with genuine Apple parts and are fully…

Best Buy announced last week that it will pay $800 million to acquire GreatCall, a company that offers health and medical-alert services to 900,000 older Americans. GreatCall offers seniors several products, including portable medical-alert devices and easy-to-use mobile phones, that provide access to urgent-response teams, doctors and nurses, as well as offer reminders to take medications. The acquisition…

The yellow price tag isn’t going away, but it’s no longer front and center in an updated logo Best Buy revealed this week. The first refresh of the logo in nearly three decades is part of a new marketing strategy as the electronics chain increasingly focuses not just on products and prices, but also the value…

Best Buy announced it will hand out bonuses to more than 100,000 employees, joining a growing list of U.S. companies sharing savings from the federal tax overhaul with employees. USA Today reports the consumer electronics retailer will this month pay one-time bonuses of $1,000 to full-time workers and $500 to part-time employees. Company spokesman Jeff…

Amazon.com is leading the way in consumer electronics (CE) holiday paid search spend, according to a report from search intelligence provider Adthena. Adthena analyzed the search engine marketing activities of 179 CE retailers such as Amazon, Wal-Mart, Target and Best Buy over a two-month period, October-November 2017. More than 370,000 search ads were analyzed. According…

Best Buy has sent out special delivery trucks of nothing but TVs — hundreds of thousands of TVs — to its stores in recent days to be ready for Black Friday crowds. At the same time, its distribution centers are packed full of thousands more TVs stacked high, ready for the crush of online orders expected…

Regardless of their team size and budget, today’s marketers are expected to compete with the world's biggest retailers. Those big-name brands may dominate inboxes, but here’s the good news: not only do the majority of their tactics work for retailers of all sizes, their visibility in the market means marketers can easily learn from both…