3 Video Lessons From Startup Joyus

How do you find customers like this? "Look for people inside your company who are experts and who look good on camera," Singh Cassidy said. "Use a salesperson, personal shopper, your CEO … whomever represents your brand the best." However, Singh Cassidy warned against hiring people who are "camera ready" first. "We always hire experts first and then train them how to be video ready, not the other way around."