Sukhinder Singh Cassidy

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

How has Joyus, the San Francisco-based video shopping platform startup that's raised more than $19 million in funding, been able to realize success from its use of online video? Sukhinder Singh Cassidy, chairman and founder of Joyus, explained how via three lessons during her keynote presentation at the Internet Retailer Conference & Exhibition in Chicago yesterday.

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