10 Ways to Get Employees Focused On the Bottom Line
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Encourage them to sell more to existing customers. Here’s a simple way to increase revenue: Companies often create complicated objectives in order to create new customers, while neglecting those customers that are often the easiest sell—the ones who are already buying your product or service. Your company is bringing a value to these customers or they wouldn’t keep coming back. Are there new products/services that would benefit them that you have been directing only toward new customers? “Taking time to examine your customer base will help you determine how best to bring value to your existing customers,” says Zecca. “When you know what your current customers value, you will know how to sell to new customers who value the same things.”
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- People:
- Anthony Zecca
- David Giannetto
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