Whole Foods to Invest in Instacart, Signs Delivery Deal
Whole Foods and Instacart are taking their relationship to the next level. The $10 billion national grocery store chain is making an investment in the four-year-old delivery startup, according to multiple sources. The size of the deal couldn't be learned, but sources say it's essentially done, barring an unforeseen last-minute change of heart. The two companies have also signed a five-year delivery partnership, these people said, making Instacart the exclusive delivery partner for Whole Foods’ perishables business.