DoorDash Partners With Shopify to Offer Delivery Options for Smaller Merchants
DoorDash on Tuesday announced a first-of-its-kind integration that gives independent Shopify retailers a direct, seamless path to integrate with the delivery service through the tools they already use every day. DoorDash is now available as a native sales channel inside Shopify's App Store. This means any Shopify merchants with a brick-and-mortar presence in the U.S. can add their product catalog to the DoorDash marketplace by enabling a new channel, with no separate onboarding process, manual catalog uploads, or disruption to existing operations.
Total Retail's Take: DoorDash is meeting merchants where they already operate on Shopify, removing one of the biggest barriers to participating in on-demand commerce. Merchants are able to keep their existing workflow and extend their reach to new consumers without adopting another sales platform. Even more impactful for sellers, the in-platform integration syncs products and availability between merchants' Shopify catalogs and DoorDash inventory in real time.
"As the first on-demand marketplace that Shopify merchants can activate directly from their existing Shopify Admin, we're opening the door to retail merchants who can now reach their communities faster than ever," said Mike Goldblatt, vice president of enterprise partnerships at DoorDash, in a company press release.
For Shopify, a partnership with DoorDash adds to its suite of features that attract merchants to its platform. "This integration puts local retailers in front of millions of DoorDash shoppers and turns same-day demand into sales, all managed inside Shopify,” said Atlee Clark, vice president of partnerships at Shopify.
For consumers, this means more local stores and more delivery options in their neighborhood, available on demand. The integration seems to promise benefits for all parties involved.
- Categories:
- Marketplaces
- Order Fulfillment
- Shipping
- Companies:
- Shopify
Kristina Stidham is the digital content director at Total Retail and sister brands Women in Retail Leadership Circle and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment—or at home on Zoom—recording interviews with thought leaders and business executives.
Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.
