Target's ‘Store of the Future’ Launches in California
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Target has tapped its largest market, California, to test several potential changes to the look of its future stores. In a pilot program called "LA25," the discounter has taken its 35 top store enhancements that it's been testing across the country and put them all together in 25 stores in Los Angeles. Some of the enhancements include sleeker apparel fixtures, a better-lit fresh produce section that emphasizes organics, dedicated service stations for people to quickly pick up online orders, as well as the addition of specialists in key departments to help provide product knowledge.