Sierra Trading Post Prepares for Retail Expansion

Sierra Trading Post, a closeouts direct marketer based in Wyoming, announces a new director of retail operations, Brent Layton. Under Layton's direction, the company plans to open several retail outlet stores in the U.S. "Although we are a Top 100 Internet retailer, we recognize that 90 percent of consumer sales in the U.S. are handled by brick-and-mortar stores," said Gary Imig, president of Sierra Trading Post. "To build a community of brand enthusiasts and to gain new shoppers and retain existing customers, we plan to expand our retail presence, and Brent Layton is an important component of that plan."