Sierra Trading Post, a closeouts direct marketer based in Wyoming, announces a new director of retail operations, Brent Layton. Under Layton's direction, the company plans to open several retail outlet stores in the U.S. "Although we are a Top 100 Internet retailer, we recognize that 90 percent of consumer sales in the U.S. are handled by brick-and-mortar stores," said Gary Imig, president of Sierra Trading Post. "To build a community of brand enthusiasts and to gain new shoppers and retain existing customers, we plan to expand our retail presence, and Brent Layton is an important component of that plan."
Cheyenne, WY, Feb. 15, 2011 – Multichannel retailer Sierra Trading Post announces a streamlined, web-inspired redesign of its six catalog titles, with the first edition hitting mailboxes in March. The redesign comes on the heels of an initiative to improve the look and feel of SierraTradingPost.com. “We know online shopping is experiencing tremendous growth, and we recognized a need to make our catalogs an extension of the new SierraTradingPost.com,” says Travis Rolf, creative services manager of Sierra Trading Post. “Our goal is to employ design techniques that bridge the gap between catalog shopping and online shopping.” Here’s what to
Sierra Trading Post announced the official launch of its new website after one year of beta testing. To celebrate the launch, the company is hosting an online party and giving away daily prizes such as an iPad2, Kindle or Nook, Nikon camera and thousands of dollars worth of gift cards. The launch celebration runs through Aug. 8.