How Nordstrom Remains Relevant in a Tech-Savvy World

Nordstrom Labs is a small team of techies, designers, entrepreneurs, statisticians, researchers and artists whose mission is to discover what will be in the future of retailing. It's one of the most important initiatives underway at Nordstrom, as management looks to build on its legacy of customer service and care in a technological world. Based in Seattle, also the hometown of Amazon.com, Nordstrom is well aware that the future with its tech-savvy consumers will bring many profound changes.