Lowe's Lets Customers Look Up Purchase History Via Mobile

Retail has a reputation of being a bit behind other industries in mobile technology, but Lowe's is one of the exceptions. Its MyLowe's mobile app has been one of the highlights, called out by experts as one of the more exemplary tools available for retail consumers. Sean Bartlett, director of mobile strategy and platforms for Lowe's, spoke with eMarketer's Christine Bittar about the attributes of MyLowe's and its relevance in the home improvement category.