Best Buy Claims it Lost $65K in a Day Matching Wal-Mart’s iPhone 5 Discount

Best Buy's price-matching guarantee backfired last month when it lost about $65,000 in one day after Wal-Mart advertised discounts on Apple's flagship iPhone 5 — and it was all my fault. The fact that Best Buy lost money based on Wal-Mart's promotion was exposed after it and several other retailers filed complaints against Wal-Mart for false advertising tactics with about a dozen state attorneys general, according to The Wall Street Journal.