A Chat With Beth Guastella, giggle’s New President and COO, Part 2
Because of technology today, the consumer truly decides when they'll shop, where they'il shop and how they'll shop. So it's up to the brand to figure out how to serve that consumer. It creates a cultural shift from being transactionally based to being experientially focused. It really becomes all about the experience — and it's the online with the offline experience. Consumers today are saying to retailers, "Remember me, make it easy; connect online and offline; and do more for me than sell."