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Amazon Announces 4-Day Prime Day Event in July

Amazon.com is extending its Prime Day discount bonanza, announcing that the annual sale will run four days this year, reports CNBC. The 96-hour event will start at 12:01 a.m. PT on July 8, and continue through July 11, Amazon said in a press release. For the first time, the company will roll out themed “deal…

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Kirkland's to Rebrand as The Brand House Collective Under Beyond
June 18, 2025 at 10:15 pm

Home decor retail chain Kirkland's announced Tuesday it is rebranding to The Brand House Collective as part of its ongoing transformation and association with Beyond Inc, whose portfolio includes Bed Bath & Beyond, Overstock, and Buybuy BABY. Beyond acquired the rights to Kirkland's IP and brand name for $5 million in May, granting Kirkland's a license…

From Influence to Intelligence: The Rise of AI-Driven Creator Commerce
June 18, 2025 at 9:47 pm

As retail navigates macroeconomic headwinds, platform disruption, and increasingly cautious consumer spending, a new dynamic is emerging: creators are evolving into strategic commercial collaborators, not just storytellers. Supercharged by artificial intelligence (AI), creators are rewriting the rules of affiliate and brand partnerships, becoming leaner, smarter and more resilient in the process. In 2025, AI isn’t…

Beyond the Store: Why Path-to-Purchase Out-of-Home is Essential to Retail Media
June 18, 2025 at 3:28 pm

As retail media continues its meteoric rise, brands are pouring billions into digital-first strategies with some of the world’s largest retailers. Yet more than 80 percent of retail transactions still happen in physical stores while nearly 90 percent of retail media network (RMN) inventory remains focused on online channels. That gap is a missed opportunity…

Protect the Runway: Insurance Coverage for Fashion Infringement Risks
June 18, 2025 at 3:01 pm

From off-the-runway couture to collectible handbags and watches, the global demand for high-end fashion goods remains strong. The steady demand for these goods means that the global luxury goods industry faces ever-growing and evolving risks to their brands and goods. One of the main risks is the potential losses that businesses can face because of…

How Retailers Can Win the Wellness-Oriented Customer
June 18, 2025 at 2:31 pm

Stress reduction, sleep improvement, immune support, and holistic self-care: Today’s consumers view wellness as an investment in themselves. And they demand authenticity and transparency from the brands and retailers they embrace. The wellness economy — i.e., industries and products that promote physical, mental and emotional well-being — is a rapidly expanding sector predicted to top…