Today on Total Retail

2018 Amazon Prime Day: What to Expect
June 22, 2018 at 10:37 am

In this week's episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss the upcoming shopping holiday Amazon Prime Day. Topics addressed in this video include Amazon.com's motivations for launching Prime Day three years ago, how the shopping holiday may change this year, and the opportunities for other retailers and brands to…

Why Location Data is a Must-Have to Win Big in Retail
June 22, 2018 at 10:20 am

Was the search campaign, the Facebook ad or the TV spot the most impactful for the sale? Identifying attribution — i.e., which piece of marketing actually helped drive customers into stores and online shopping carts — is a hugely important challenge for Fortune 100 companies and startups alike. Yet brands aren't shying away from the…

Chatbots With Personality
June 22, 2018 at 9:44 am

1966. That's the year the first “chatterbox” appeared. Fifty-two years later, chatbots are on the verge of completely changing the customer/retail shopping experience. Like site search in the 2000s, many of these emerging customer touchpoints are being automated using a combination of simple keywords and rules-based logic. On one hand, these messaging bots can streamline…

Amazon's Try-Before-You-Buy Prime Wardrobe Now Open to All Members
June 21, 2018 at 10:48 am

Prime Wardrobe, Amazon.com's “try before you buy” shopping service, is officially out of beta and open to all Prime members in the U.S. The service has been gradually offered to more customers over the course of the year, so many Prime members may have already had access before yesterday's official unveiling. Prime Wardrobe is Amazon’s answer to…

Supreme Court Rules in Favor of States in Online Sales Tax Case
June 21, 2018 at 11:25 am

Internet retailers can be required to collect sales taxes in states where they have no physical presence, the Supreme Court ruled on Thursday. Brick-and-mortar businesses have long complained that they're disadvantaged by having to charge sales taxes while many of their online competitors do not. States have said that they're missing out on tens of billions…

The Great Divide: How Consumers vs. Retailers Perceive Loyalty Programs
June 21, 2018 at 8:58 am

Retailers have consistently relied upon loyalty programs that offer incentivizing rewards to consumers in exchange for repeat business. In fact, according to the 2017 COLLOQUY Loyalty Census, U.S. consumers hold 3.8 billion memberships in customer loyalty programs. While many retailers equate membership with loyalty, often this is a false indicator. To illustrate a more accurate…

Retail Strategies: Integrated Omnichannel is the Next Step
June 21, 2018 at 9:21 am

Retail isn’t dead, it has just moved — online. It’s no secret that the proliferation of mobile has altered countless elements of consumers’ lives, including the way they shop. While the in-store experience isn't without its advantages — tactile and instant gratification, to name a few — the convenience of on-the-go browsing and in-the-moment purchasing…

Addressing Loss Prevention Across the Retail Ecosystem
June 21, 2018 at 9:51 am

Every year, billions of dollars and countless hours are spent by retailers, brand owners, and packaging professionals ensuring that customers have a positive experience with their brand. What happens to the customer experience when they can’t find the product they want due to theft? Nothing good. Theft is far more than a retailer issue —…

Total Retail Launches 2018 Salary Benchmark Report
June 20, 2018 at 2:24 pm

I’m thrilled to announce that Total Retail has just released its 2018 Salary Benchmark Report, a comprehensive guide comprised of data that analyzes key statistics on retail executives’ salaries and other financial benefits, as well as their views on career growth potential. In addition to sharing the data, we identify trends to emerge from the…

Millennials DO Shop in Stores
June 20, 2018 at 11:52 am

Some in the retail industry believe that millennials have contributed to the decline of brick-and-mortar stores. These young digital natives are constantly tethered to devices and buy products online at the expense of physical stores, or so goes popular belief. That’s a myth, according to our recent survey of more than 1,000 U.S. consumers. We…