Today on Total Retail

Kohl's Partners With Facebook for Beauty Initiative
October 18, 2019 at 10:17 am

Kohl's is teaming up with Facebook in a bid to supercharge sales of beauty products at the department store chain. Starting in 2020, Kohl's will enlist Facebook to find trending brands in the beauty and wellness category to highlight the retail chain's Beauty Checkout platform, which Kohl's launched in October. The quarterly rotation will feature more…

Essential Elements for Your E-Commerce Homepage
October 18, 2019 at 1:25 pm

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss must-have elements for your e-commerce homepage, as written in a recent article titled, “4 Things Your E-Commerce Homepage is Missing,” written by business consultant Larry Alton. The first thing you must have on your homepage is a simple search bar.…

Myth vs. Reality of Last-Mile Delivery
October 18, 2019 at 1:17 pm

Retailers have long held that the customer experience is based on enhanced in-store experience, as well as an equivalent online experience that offers seamless shopping. The study of customer experience has rightfully included strategies that include hiring knowledgeable and highly trained customer service agents and retail salespeople, placing online retail on an equal status to…

When, Why and How to Host a Temporary Retail Space
October 18, 2019 at 10:56 am

It's an exciting time in retail, that's for sure. In fact, some might say it's never been easier to open a store (be gone retail apocalypse!). While at one point stores seemed like a thing of the past, the rise of the pop-up has dramatically shifted how the industry thinks about physical retail. Similar to…

What Retailers Need to Know About the Holiday Shopping Season
October 18, 2019 at 10:38 am

Despite the perception that shoppers are divided into two camps — those who prefer brick-and-mortar stores and those who like to buy online — a recent holiday shopping survey conducted by Shopkick shows that consumers actually want both. This holiday season, half of shoppers plan to do the majority of their shopping at physical retail stores. But…

Walmart Launches ‘InHome’ Grocery Delivery Program
October 17, 2019 at 11:49 am

Walmart has launched a new service that will deliver groceries and put them away in your fridge, CNBC reported. The service, called InHome grocery delivery, is a membership program that has an introductory price of $19.95 a month, but also requires customers to purchase a $49.95 smart door lock kit or smart garage door kit.…

How PUMA Has Integrated Technology Into its New York City Flagship Store
October 17, 2019 at 11:19 am

PUMA opened the doors to its first-ever North American flagship store recently, located on Fifth Avenue in New York City. With a focus on cutting-edge technology and innovative products, the store showcases an immersive PUMA brand space. The flagship store offers consumers a unique shopping experience through innovative sports engagement zones, a customization studio, and…

How Online Retailers Can Beat the Holiday Season
October 17, 2019 at 10:10 am

Huge discounts and campaigns mean more clicks and more customers. For example, Amazon.com's Prime Day has ballooned in just four years to a 48-hour online shopping bonanza, which this year raked in a whopping $7.9 billion and sold 175 million products. Then there’s Black Friday, which has grown from one day to one week of…

Customer Relationships: One Size Doesn’t Fit All
October 17, 2019 at 10:47 am

Brands today are equipped with a bevy of digital tools and data to get an intimate look into consumers’ purchasing habits. But at a time when, unlike any other, we have a population that spans four generations — each with a distinctive relationship with brands, social media and technology — customer expectations are more unpredictable…

Report: Internet Retailers Leaving Customer Data Vulnerable
October 17, 2019 at 9:32 am

Even as consumers preference for online shopping continues to grow and email continues its reign as one of the top marketing channels, internet retailers aren't keeping up with necessary consumer safety measures. A report released by 250ok reveals 71 percent of internet retailer domains analyzed have no domain-based message authentication, reporting and conformance (DMARC) policy…