Today on Total Retail

Boxed CEO Chieh Huang on Building vs. Buying Technology
June 3, 2020 at 5:39 pm

During the Women in Retail and Total Retail Virtual Lounge, held on May 28, Chieh Huang, CEO of Boxed, participated in an interview that touched on a variety of topics, from changes to brand messaging during COVID-19 to some positive ways he thinks the current climate will reshape the retail industry. In this video clip from the session,…

Retailers Are Increasing Store Security Amid Civil Unrest
June 3, 2020 at 6:56 pm

U.S. retailers are increasing armed security guard patrols and transferring merchandise to more secure locations, The Los Angeles Times reported. Over the past week, shopping districts in cities all over the country have been targeted by groups of looters during protests against the death of George Floyd, an unarmed black man, while in police custody.…

How Loyalty Programs Can Help Retailers Learn About Their Customers
June 3, 2020 at 6:36 pm

To stay ahead in the competitive e-commerce environment, particularly in a COVID world, many retailers are turning to loyalty programs to capture customer data. After all, when customers join a retailer’s loyalty program, not only do they share explicit data (think name, email address, phone number, etc.), but retailers can also collect implicit behavioral and transactional…

Welcome to the Values Economy: Why Brands Can’t Afford to Stay Put Post-COVID-19
June 3, 2020 at 5:21 pm

Well before the COVID-19 crisis began, a shift was taking place in consumerism, away from the value economy we've grown up with — where price over quality was the standard formula for how customers evaluated what constituted good value for money — toward a more complex set of considerations, toward a values economy. Who made…

What Non-Essential Retailers Need to Know as States Reopen
June 3, 2020 at 4:42 pm

As states begin to roll out plans to reopen non-essential businesses, many retailers that have been closed for weeks are wondering what this new reality will look like. According to Shopkick’s latest survey, consumers want to hit the stores, but their expectations for retailers are much different. The survey of more than 10,000 consumers uncovered…

4 Trends in SMS Retail Marketing (and How to Use Them)
June 3, 2020 at 4:58 pm

Retailers have used SMS marketing for several years, but the promotional method is always evolving. SMS marketing is another term for text message marketing. When applied to the retail sector, the possibilities are virtually endless. People are accustomed to both receiving and sending texts, so using them to engage with retail brands should come naturally to…

Stitch Fix Lays Off 1,400 California Workers, Plans to Move to Lower-Cost U.S. Cities
June 2, 2020 at 4:24 pm

Online retailer and styling service Stitch Fix said Monday that it plans to lay off 1,400 stylists based in California between now and the end of September, reports CNBC. The company plans to hire 2,000 stylists in other U.S. locations like Dallas, Minneapolis, and Austin, Texas, between the summer of 2020 and into next year. Laying…

Zoom in: Learn What Gen Z Expects From Brands Post-Pandemic
June 2, 2020 at 2:58 pm

With 200 million users worldwide and nearly 20 percent of American students counted as users, Brainly is now the world’s largest online learning community. Not just for the Gen Zers it serves, but also for myself as a student of this increasingly influential demographic. This new generation is being shaped now more than ever as…

Retailers Become Major Player in Tech-Based, Team-Oriented Approach to 'Whole Health'
June 2, 2020 at 3:16 pm

There’s a major shift happening in the healthcare industry to make itself more a part of consumers’ everyday environment, and it’s happening outside of the doctor’s office. Retailers are pushing to use technology to hype up the health management experience and bring consumers into stores for services that typically take place at a medical office.…

Customer Data is Transforming Retail Operations
June 2, 2020 at 11:25 am

The focus for many retailers in 2020 is delivering differentiated customer experiences (CX) that are highly personalized to each individual. This is evident by a recent report we commissioned with eTail and WBR Insights, Retail CX and Data Management Strategies in 2020, which revealed an industry that’s investing heavily in new technologies to improve their businesses,…