Today on Total Retail

How to Make Free Shipping Profitable (Even With COVID-19), Part 7
April 1, 2020 at 11:34 am

There are hidden costs in order fulfillment that can be minimized or eliminated by streamlining your supply chain. Options such as buy online, pick up in-store (BOPIS) and ship-from-store are increasingly popular among merchants as lower-cost fulfillment, especially during the COVID-19 pandemic. Any cost reduction within the supply chain can ease the burden of offering…

Daily News Updates for Retailers in Wake of COVID-19
April 1, 2020 at 1:17 pm

Here are the latest stories to emerge as retailers and brands deal with the impact that the global spread of the coronavirus has had on their businesses. This daily update offers retail executives the chance to stay-up-to-date on all that's happening within the retail industry, particularly as they put into motion their own COVID-19 response…

Retailers: Are Your COVID-19-Related Communications Effective? Here’s How to Tell
April 1, 2020 at 12:20 pm

Along with everyone else, retailers are having a rough time with the COVID-19 outbreak. SparkPost, the world's largest email deliverability engine, looked at its data and pulled some trends related to how companies are communicating; what consumers care to see; and how this crisis is driving transparent, ongoing communication. One thing is certain, during these difficult times, organizations…

The Impact of Coronavirus on CPG Brands
April 1, 2020 at 10:40 am

The novel coronavirus, COVID-19, is impacting businesses and communities across the world in ways that seemed unimaginable even a month ago. All industries are feeling its effects, but brands and retailers in the consumer packaged goods (CPG) industry are among those on the front lines of this fight. With consumer shopping habits fluctuating rapidly, there…

Instacart Workers Strike, Other COVID-19 News Updates
March 31, 2020 at 12:42 pm

Here are the latest stories to emerge as retailers and brands deal with the impact that the global spread of the coronavirus has had on their businesses. This daily update offers retail executives the chance to stay-up-to-date on all that's happening within the retail industry, particularly as they put into motion their own COVID-19 response…

Where Retailers Should Focus in Order to Mitigate Disruption Before Destruction
March 31, 2020 at 11:15 am

Disruption vs. destruction is a key distinction for manufacturing and retail-centric supply chains during today’s tumultuous time. Disruption equals delays, while destruction equals damage (beyond repair). COVID-19 is both disruptive and destructive on a global scale. It has and will continue to cause shifts and reduction in “wants” merchandise and an increase in “needs” merchandise.…

Putting Counterfeiters Out of Business, Part 1
March 31, 2020 at 11:52 am

Counterfeiters aren’t just bad news for your business; they can also be downright dangerous for your customers’ well-being and safety. When it comes to the counterfeiting and pirating of commercial goods, the economic impact, legal implications, and health and safety risks are growing on a global scale. For example, Amazon.com has drawn continued criticism for…

The Future of Brick-and-Mortar is Paved With Personalization: How to Stay Ahead of the Curve
March 31, 2020 at 11:33 am

Personalization. We’re hearing the buzzword with increasing regularity these days. The question is: What’s driving the demand for acutely curated experiences at retail? Consumers are growing progressively more comfortable in making online purchases. Accustomed to personalized experiences and tailored recommendations in the digital space, shoppers today have heightened expectations when returning to brick-and-mortar stores. These…

Now is the Moment to Accelerate Your Digital Transformation
March 31, 2020 at 10:54 am

Shhh! Don’t make any noise. The 800-pound gorilla is distracted. Now is your chance. I’m talking about the fact that Amazon Prime delivery delays are as long as a month now. Now is your opportunity to serve your customers like never before. Now is the time to make up ground and become a digital force.…