Today on Total Retail

QVC, HSN to Combine Business Units, Cut 2,000 Jobs
October 18, 2018 at 12:54 pm

Qurate Retail Group (QRG) announced several initiatives designed to better position its HSN and QVC U.S. businesses for long-term growth. Most important is the formation of an integrated business unit called QXH, which Qurate said will ensure an aligned approach to the U.S. market. As part of the transformation, Qurate will eliminate 350 positions by the…

3 Tips for Holiday Email on Black Friday and Cyber Monday
October 18, 2018 at 12:31 pm

In my last post, “Merry Email Christmas in 3… 2… 1…,” I reviewed several trends from the 2017 email season along with some macro retail influences. Notable trends affecting holiday e-commerce include the massive rise in email volume during November and December, as well as the impact of subscriber behavior on deliverability and, ultimately, holiday…

Why Neiman Marcus is Investing in AR/VR, Personalization Technology
October 18, 2018 at 1:34 pm

Scott Emmons, head of the digital innovation lab at Neiman Marcus, delivered a keynote presentation at Total Retail Tech in September. In this clip from Emmons’ presentation, he discusses the tech trends that the upscale department store is investing in, from augmented and virtual reality (e.g., makeup try-on tool available in-store) to personalization, which he…

Do Buzzwords Get in the Way of Progress?
October 17, 2018 at 12:46 pm

Have you read a column in the past week, month or year that's void of buzzwords? Probably not. In the age of 5,000-plus choices of what partners, technologies or agencies to choose from, I find it uncanny how the marketplace is fraught with complex ways to explain simple things. Blame it on analysts who define…

Target Stores Are Getting a Toy Makeover Before the Holidays
October 17, 2018 at 1:15 pm

On Tuesday, Target announced plans to roll out a new toy experience in stores and online, in time for the holiday shopping season. Changes include devoting more aisles to selling toys in stores, hosting play days in stores and making the new dedicated space “absolutely permanent” lasting beyond the gifting season. CNBC reports Target will…

Just Do It: A Journey of a Sabbatical
October 17, 2018 at 1:00 pm

The idea of a sabbatical got planted in my mind at one retreat in 2011. At the time, the sabbatical idea was about taking a break from the grind and giving back. Back then, I was very active with my meditation community and volunteered a lot, so the idea was relegated to my bucket list. It wasn’t until five years later, while I was working at Kohl’s, that the thought grew in urgency.

Tips to Improve the Performance of Your Holiday Emails, Part 2
October 17, 2018 at 12:09 pm

It's no secret that for most retailers, the holiday season is the biggest opportunity for growth of the year. As summarized in part one of this two-part series, the biggest driver of this growth is through email marketing. Part one of this series explains how to visually engage with subscribers, how to use promotions to…

Walmart Acquires Online Lingerie Retailer Bare Necessities
October 16, 2018 at 3:26 pm

Walmart announced last week that it has acquired lingerie and sleepwear retailer Bare Necessities for an undisclosed amount. Bare Necessities will join the Walmart U.S. e-commerce portfolio. Founded in 1998, Bare Necessities offers more than 100,000 SKUs from more than 160 brands, including an extensive assortment of bras, swimwear, shapewear and sleepwear. Intimates is a category that…

3 Ways to Cultivate Customer Excitement With Loyalty Programs
October 16, 2018 at 10:25 am

Posts, tweets, snaps, oh my! Unlike any time in history, your customers today have a constantly increasing number of distractions vying for their attention. Add in just how easy it is to switch to a new service provider, and your marketing or sales job got a whole lot harder. The good news? Instead of allowing…