Today on Total Retail

REI Shelves Catalog in Favor of Print Magazine
June 25, 2019 at 6:55 pm

REI is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as…

What’s Trending in Online Fraud?
June 25, 2019 at 1:52 pm

Online fraud attacks are on the rise, and the means by which fraudsters are attempting to exploit online merchants are growing increasingly more sophisticated. Businesses across all industries need to have a better understanding of which fraud attack techniques are trending and how to adapt their fraud prevention strategies to better safeguard their bottom line…

Study: Where Consumers Reach a Digital Boiling Point With Brands
June 25, 2019 at 1:36 pm

Digital customer experience is a critical part of business success. Consumers have more options than ever to acquire the product or service of their choice, as well as increasingly simple ways to move from one brand to another. It’s up to brands to ensure consumers’ experiences on their digital platforms are flawless or they risk…

Pushing the Personalization Envelope
June 25, 2019 at 1:24 pm

Today’s consumers expect personalized communications that are tailored to their individual preferences and delivered seamlessly across every channel. But while retailers and brands have a wealth of data to derive insights at their fingertips, harnessing the power of personalization to target individual shoppers with the right message, at the right time, and in the right…

Solving Choice Paralysis Through Conversational Marketing
June 25, 2019 at 11:53 am

Regardless of industry, consumers today are faced with a tremendous number choices when shopping — more commonly becoming known as choice overload. Choice overload is what happens when we're faced with more possibilities than we can clearly or easily comprehend, clouding purchase judgement and often leading to overall frustration. When consumers find they're running into too…

Report: Toys"R"Us to Open New US Stores in 2019
June 24, 2019 at 2:45 pm

Defunct children’s retail chain Toys"R"Us will open about a half dozen U.S. stores and an e-commerce site this holiday season, roughly a year after shuttering U.S. operations, according to a report in Bloomberg. Richard Barry, a former Toys"R"Us executive who is now CEO of new entity Tru Kids Inc., has been pitching his vision to reincarnate…

Ticketmaster is Using Brand Partnerships to Drive Sales
June 24, 2019 at 12:10 pm

Leading online ticket sales and distribution company Ticketmaster is turning to relevant brand partnerships as a means for driving customer engagement and transactions. Ticketmaster is working with partnerships software company Impact, and in particular its Partnership Cloud, to drive leads to its website and app. For example, Ticketmaster has partnered with Spotify to help drive…

Retailers Losing Customers Over Employee Experiences and Training
June 24, 2019 at 10:52 am

Good customer service is a core driver of retention, as 75 percent of consumers would stop doing business with a brand if they had a bad experience or received poor customer support. According to a recent Gartner report, on average, 18 percent of total marketing budgets is spent on customer experience (CX) initiatives, and CX,…

Stores, Talent, Purpose: Inside EVEREVE's Growth Strategy
June 24, 2019 at 10:37 am

In episode 201 of Total Retail Talks, Executive Editor Joe Keenan speaks with Mike Tamte, co-CEO and co-founder of EVEREVE, a national women's fashion brand that works to inspire joy in its customers. Listen in as Tamte discusses the growth of EVEREVE, including investments in brick-and-mortar stores; hiring the right talent, particularly for its technology…

Minimizing Online Returns the Intelligent Way
June 24, 2019 at 10:16 am

With 87 percent of shoppers beginning their customer journey in digital channels, brick-and-mortar retailers need to invest in optimizing their e-commerce strategy. For most brands, online shopping presents new challenges, including ever-growing return rates. With customers unable to try on an item when they purchase online, shoppers order multiple of the same item with the…