Today on Total Retail
February 24, 2020 at 9:40 am
Gap is the latest retailer to dip its toes into the secondhand apparel market, following the lead of Macy’s, Nordstrom and others, in a bid to stay relevant in an industry shaken by changing consumer tastes. The company announced last week that it has partnered with resale platform thredUP, which bills itself as the largest…
February 24, 2020 at 1:09 pm
In episode 235 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Moffitt, chief retail officer at Office Depot. Listen in as Moffitt discusses Office Depot’s transformation from a B-to-C office supplies retailer to a business services platform, why the brand is making this transition, and how the brand's history plays into that decision. Moffitt shares…
February 24, 2020 at 12:04 pm
The Amazon.com marketplace is constantly evolving, and it has become a lot more complex over the past few years. In order to stay competitive, Amazon sellers must remain agile. The most successful brands continue to adopt new strategies, ensuring their sales are protected from these frequent changes. Here are three tactics you can implement to…
February 24, 2020 at 9:08 am
For consumers, shopping can either be an exciting experience or a downright stressful one. Finding enough time to shop for the perfect gift or merely everyday staples while attempting to manage the challenges of work, family and everyday life can undoubtedly add to stress levels. Considering all of the expectations and obligations that exist within…
February 23, 2020 at 2:04 pm
Sustainable and eco-friendly products, which may have been just a marketing strategy or half-hearted effort in the early 21st century for companies, are quickly turning into a trend they must address to stay competitive. Today’s consumers, led by millennials and Gen Z, are driving the demand for sustainability and are willing to look past potential savings to…
February 21, 2020 at 9:29 am
Three companies finalized the acquisition of Forever 21, marketing company Authentic Brands Group announced earlier this week. The new ownership group — mall owners Simon Property Group and Brookfield Property Partners, with Authentic Brands — say they expect to keep Forever 21's 448 U.S. stores open. Court filings earlier this month put the price of the sale at $81…
February 21, 2020 at 1:39 pm
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss e-commerce personalization, a topic featured in a recent article published on Total Retail titled, "6 Techniques to Take E-Commerce Personalization to the Next Level," by Kate Pioryshkina of Iflexion. Real-time personalization is important for online retailers for several reasons, one…
February 21, 2020 at 12:11 pm
Data is the oil that’s lubricating the sales machines at huge online retailers like Amazon.com and is exploring user behavior for tech giants like Google and Facebook. According to Amazon Web Services (AWS), its payments data engineering team alone is responsible for data ingestion, transformation and storage of a growing dataset of more than 750…
February 21, 2020 at 12:21 pm
Personalization has become a word that online retailers see everywhere — and for good reason. With the human attention span only lasting eight seconds or less, companies need to find compelling ways to engage their customers enough to keep them shopping on their site and returning for more. Recent research confirms that real-time, one-to-one personalization…
February 21, 2020 at 11:53 am
Many retail observers and experts have similar advice for success: provide a data-driven, personalized shopping experience; make transactions as convenient as possible; and engage with shoppers on social media and through influencers. Brands should surely implement these strategies to see what works for them. Our recommendation for engaging with Gen Z shoppers — 18 to…
