Today on Total Retail

Report: Google Planning to Open First Freestanding Store
August 17, 2018 at 11:56 am

Google is planning to open a two-level store in Chicago’s Fulton Market district, its first known location for a retail flagship, according to a report in the Chicago Tribune. According to the report, the technology giant is close to finalizing a lease for almost 14,000 square feet on the first and second floors of several connected,…

Tiffany's Rebrand and Tips to Engage Millennials
August 17, 2018 at 10:23 am

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss Tiffany & Co.'s efforts to target millennial and Gen Z consumers, and how other retailers can engage with these sought-after demographics.

Top Insights for Independent Retail in 2018
August 17, 2018 at 10:08 am

There's no doubt that even as 2018 shapes up to be a great year for small, independent retailers, it takes a lot to open, run and manage a small business. On top of managing a brick-and-mortar location, retailers have an e-commerce channel to consider, new digital forms of payment, and the need to drive repeat…

How Retailers Can Heat Up Summer Sales
August 17, 2018 at 9:10 am

From family vacations to weekends floating on the boat, summer is a time best spent soaking up the sun. While temperatures heat up during these warmer months, retailers often find themselves experiencing a sales chill. In July 2017 alone, total sales decreased nearly 10 percent in the late summer. Despite these frigid numbers, there are…

Average Merchandising is Not Acceptable in Amazon Era
August 16, 2018 at 10:18 am

Competing in a world dominated by digital powerhouses like Amazon.com makes it virtually impossible to excel without prioritizing effective merchandising — supported by the right tools, processes and people. Our focus at the e-tailing group has always been on merchandising, as we see it to be a key differentiator in digital selling. Therefore, we were…

Forget Instant Gratification. Brands Need to Focus on Constant Gratification
August 16, 2018 at 9:16 am

As a mom of two young kids, I can’t imagine a world before grocery delivery, theme park fast passes, or my Tide to Go pen. We live in an age defined by instant communication, with everything at our fingertips or just a click away. Customers can make purchases and get loyalty rewards almost anytime, anywhere.…

Tiffany & Co., Kroger Partner With Alibaba to Sell Products in China
August 16, 2018 at 11:48 am

Two leading U.S. retail brands — Tiffany & Co., Kroger — announced this week the expansion of their businesses into China through partnerships with Alibaba. Jewelry brand Tiffany & Co. will release its latest “Tiffany Paper Flowers” collection in China exclusively on the Luxury Pavilion, Tmall’s invite-only platform for luxury brands. Tiffany will launch a virtual…

How Herman Miller is Using Video to Boost its Bottom Line
August 16, 2018 at 11:00 am

Herman Miller, a designer, manufacturer and retailer of office and home furniture, is tapping IBM Cloud Video’s live streaming video technology to connect with its network of 134 independent dealers operating from 247 different locations in the U.S. As retailers and brands continue to pivot to omminchannel strategies to compete with Amazon.com, these companies are…

The Robots Are Not Coming: E-Commerce Automation is Here to Augment Our Jobs, Not Take Them Away
August 15, 2018 at 10:54 am

I have a lot of conversations about automation, and I feel like we can’t shake the nagging perception that automation means robots are coming to take human jobs … In fact, it’s actually the opposite. The goal of automation, specifically in commerce, is to offload the demands, complexity and monotony that high-volume businesses experience, freeing…

Your Omnichannel Guide to a Successful Back-to-School Season
August 15, 2018 at 10:02 am

August is here, and while many of us are soaking in the last summer beach days, back-to-school (BTS) season is already in full swing. BTS is the second most popular shopping season of the year, bringing excitement, nostalgia and, most importantly, sales. On the heels of the National Retail Federation’s 2018 BTS report, which forecasts…