In this episode of Retail Right Now, Total Retail's Marie Albiges and Kristina Stidham discuss an article recently published by Total Retail titled, “The Retail Reverse Logistics Reckoning: Brands Cast Eyes to Returns Amid the E-Commerce Swell,” authored by Jeff Cashman, chief operating officer at GreyOrange. While retailers' supply chains were primarily focused on getting goods to consumers over the past 18 months, getting products back from consumers via returns is now a pressing issue. The tsunami of e-commerce buying has caused massive, unexpected shifts in consumer purchase journeys, distribution networks, and order fulfillment processes.
Cashman shares two keys to improving returns logistics. By leveraging technology and existing local fulfillment centers, retailers can better account for and process product returns, helping them to connect with and serve their customers. To read all of Cashman’s tips for retail returns logistics, click the link to the full article here.